Securian Financial has launched a new online resource hub (https://www.securian.com/vrs-employers-life) to help VRS employers promote Optional Group Life Insurance more easily and consistently.
The hub brings together ready‑to‑use materials employers can use throughout the employee lifecycle, from onboarding to ongoing enrollment and awareness campaigns. Resources are designed to support clear, consistent messaging and reduce the time employers spend creating their own materials.
Employers will find materials to support:
- New hire onboarding
- Enrollment campaigns
- Member communications and reminders
- General education about optional group life coverage
Materials include customizable digital content, educational tools and printable resources employers can share directly with employees.
All materials are specific to VRS Optional Group Life Insurance and are intended to help employees better understand their coverage options and make informed decisions.
